{"id":1114,"date":"2019-05-29T10:27:15","date_gmt":"2019-05-29T10:27:15","guid":{"rendered":"https:\/\/points-global.com\/jp\/?p=1114"},"modified":"2020-03-12T08:52:17","modified_gmt":"2020-03-12T08:52:17","slug":"intheblack","status":"publish","type":"post","link":"https:\/\/points-global.com\/jp\/%e3%83%91%e3%83%bc%e3%83%88%e3%83%8a%e3%83%bc%e7%b4%b9%e4%bb%8b\/intheblack","title":{"rendered":"POINTS\u30c7\u30b6\u30a4\u30f3\u30d1\u30fc\u30c8\u30ca\u30fc \/\u00a0INTHEBLACK"},"content":{"rendered":"

Ogilvy & Mather\u30d9\u30c8\u30ca\u30e0\u73fe\u5730\u6cd5\u4eba\u3067\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3068\u3057\u3066\u50cd\u3066\u3044\u305f\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c2014\u5e74\u306b\u8a2d\u7acb\u3002\u73fe\u5728\u3067\u306f\u30d9\u30c8\u30ca\u30e0\u3067\u30c8\u30c3\u30d73\u306e\u30ed\u30fc\u30ab\u30eb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3068\u3057\u3066\u6210\u9577\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u5e97\u8217\u30c7\u30b6\u30a4\u30f3\u307e\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb\u3068\u518d\u8a2d\u8a08\u3092\u652f\u63f4\u3002<\/p>\n

\"\u30d9\u30c8\u30ca\u30e0\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\"<\/p>\n

\u5f7c\u3089\u306f\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3001\u30e9\u30a4\u30bf\u30fc\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u6620\u753b\u88fd\u4f5c\u8005\u3001\u305d\u3057\u3066\u30d7\u30ed\u30b0\u30e9\u30de\u30fc\u306a\u3069\u69d8\u3005\u306a\u6280\u80fd\u3092\u6301\u3063\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c1\u30fc\u30e0\u3067\u3042\u308a\u3001\u9867\u5ba2\u3067\u3042\u308b\u30ed\u30fc\u30ab\u30eb\u30d6\u30e9\u30f3\u30c9\u3092\u4e2d\u5fc3\u306b\u6700\u9069\u306a\u89e3\u7b54\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3068\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c6\u30fc\u30bf\u30b9\u306e\u72b6\u6cc1\u3092\u8abf\u67fb\u3057\u3001\u63d0\u6848\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u4eba\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u9867\u5ba2\u3068\u3088\u308a\u8fd1\u3065\u304f\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u30a4\u30e1\u30fc\u30b8\u3092\u5411\u4e0a\u3055\u305b\u308b\u3079\u304d\u304b\u3092\u7406\u89e3\u3057\u3001\u305d\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u5411\u4e0a\u306b\u3088\u3063\u3066\u69d8\u3005\u306a\u30b3\u30b9\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3068\u3057\u3066\u3001\u5f7c\u3089\u304c\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n

1\/\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/strong>\uff1a Intheblack\u306f\u3001\u5275\u9020\u7684\u306a\u65b9\u6cd5\u3067\u30d3\u30b8\u30cd\u30b9\u3068\u9867\u5ba2\u3092\u7d50\u3073\u3064\u3051\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u30ed\u30b4\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u3092\u958b\u767a\u3057\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

2\/ Brand Identity<\/strong>\uff1a\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u9867\u5ba2\u3084\u6295\u8cc7\u5bb6\u306e\u4fe1\u983c\u3092\u9ad8\u3081\u3001\u6d88\u8cbb\u8005\u306e\u30d6\u30e9\u30f3\u30c9\u610f\u8b58\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n

\"\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\"<\/p>\n

3\/ Website\u5236\u4f5c<\/strong>\uff1a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u4e88\u7b97\u306e\u7bc4\u56f2\u5185\u3067\u5408\u7406\u7684\u3001\u7f8e\u3057\u304f\u3001\u73fe\u4ee3\u7684\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u958b\u767a\u3057\u307e\u3059\u3002<\/p>\n

\"\u30a6\u30a8\u30c3\u30d6\u30b5\u30a4\u30c8\u4f5c\u6210\"<\/p>\n

4\/ TVC\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/strong>\uff1a\u73fe\u5730\u306eTVCM\u306b\u81ea\u4fe1\u3092\u6301\u3063\u3066\u516c\u958b\u3067\u304d\u308b\u9b45\u529b\u7684\u306a\u30d3\u30c7\u30aa\u30af\u30ea\u30c3\u30d7\u306e\u4f5c\u6210\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u6620\u50cf\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u30013D\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306e\u5236\u4f5c\u306a\u3069\u3082\u5bfe\u5fdc\u53ef\u80fd\u3002<\/p>\n

\"TVC\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\"<\/p>\n

Partnership: POINTS x INTHEBLACK<\/strong><\/p>\n

\u6771\u5357\u30a2\u30b8\u30a2\u5404\u56fd\u306e\u30c7\u30b6\u30a4\u30f3\u3001\u5efa\u7bc9\u3092\u898b\u3066\u3082\u6587\u5316\u80cc\u666f\u304c\u7570\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u9055\u3044\u3001\u7279\u5fb4\u304c\u3042\u308b\u3053\u3068\u306b\u6c17\u304c\u4ed8\u304d\u307e\u3059\u3002POINTS\u3067\u306f\u3001\u30ed\u30fc\u30ab\u30eb\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u719f\u77e5\u3057\u305fINTHEBLACK\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u901a\u3058\u3001\u5f7c\u3089\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c7\u30b6\u30a4\u30f3\u80fd\u529b\u3092\u6d3b\u7528\u3002\u65e5\u7cfb\u4f01\u696d\u3001\u56e3\u4f53\u306e\u5546\u54c1\u3001\u65e5\u672c\u306e\u5730\u57df\u306e\u9b45\u529b\u306e\u767a\u4fe1\u306a\u3069\u306b\u5bfe\u3057\u3066\u3001\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u7406\u89e3\u3057\u305f\u6700\u9069\u306a\u63d0\u6848\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u79c1\u305f\u3061POINTS\u306f\u30d9\u30c8\u30ca\u30e0\u306b\u304a\u3051\u308b\u30ed\u30fc\u30ab\u30eb\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u958b\u62d3\u3092\u5f37\u5316\u3057\u3001\u65e5\u672c\u3068\u30d9\u30c8\u30ca\u30e0\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u67b6\u3051\u6a4b\u3068\u3044\u3046\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"Ogilvy & Mather\u30d9\u30c8\u30ca\u30e0\u73fe\u5730\u6cd5\u4eba\u3067\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3068\u3057\u3066\u50cd\u3066\u3044\u305f\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304c2014\u5e74\u306b\u8a2d\u7acb\u3002\u73fe\u5728\u3067\u306f\u30d9\u30c8\u30ca\u30e0\u3067\u30c8\u30c3\u30d73\u306e\u30ed\u30fc\u30ab\u30eb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3068\u3057\u3066\u6210\u9577\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u5e97\u8217\u30c7\u30b6\u30a4\u30f3\u307e\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb\u3068\u518d\u8a2d\u8a08\u3092\u652f\u63f4\u3002 \u5f7c\u3089\u306f\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3001\u30e9\u30a4\u30bf\u30fc\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u6620\u753b\u88fd\u4f5c\u8005\u3001\u305d\u3057\u3066\u30d7\u30ed\u30b0\u30e9\u30de\u30fc\u306a\u3069\u69d8\u3005\u306a\u6280\u80fd\u3092\u6301\u3063\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c1\u30fc\u30e0\u3067\u3042\u308a\u3001\u9867\u5ba2\u3067\u3042\u308b\u30ed\u30fc\u30ab\u30eb\u30d6\u30e9\u30f3\u30c9\u3092\u4e2d\u5fc3\u306b\u6700\u9069\u306a\u89e3\u7b54\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u30d9\u30c8\u30ca\u30e0\u5e02\u5834\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3068\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c6\u30fc\u30bf\u30b9\u306e\u72b6\u6cc1\u3092\u8abf\u67fb\u3057\u3001\u63d0\u6848\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u3001\u30d9\u30c8\u30ca\u30e0\u4eba\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u9867\u5ba2\u3068\u3088\u308a\u8fd1\u3065\u304f\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u30a4\u30e1\u30fc\u30b8\u3092\u5411\u4e0a\u3055\u305b\u308b\u3079\u304d\u304b\u3092\u7406\u89e3\u3057\u3001\u305d\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u5411\u4e0a\u306b\u3088\u3063\u3066\u69d8\u3005\u306a\u30b3\u30b9\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u306b\u3057\u3066\u3044\u307e\u3059\u3002 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